Mktng in the e-world.
The world is bcoming an increasingly internetconnected place. The other day i got my first taste of e-mktng. AXN gave me the first hand experience of this and also showed me the way to build loyal consumers.
My colleague wrote an article on "blind as a bat". An artcile basically if i can follow on the echo technology used by animals like bats n dolphins.
Well while that ws interesting , what was amazing was AXN actually mentioned the viewer in their website , added a comment to the blog and my colleague was telling me i am gonna be an avid viewer of AXN for a long time. One loyal customer gained.
Thats for u mktng as it shld be, absolute connect with its customer and audience!!!
Welcome indeed to the world of e-marketing
Friday, July 28, 2006
Sunday, July 23, 2006
Growin up !!!
It was William Wordsworth who quoted " The child is the father of man".. Words which seems funny considering the biology of it.
But looking at it in a different light the wise and the genius among us always seem to have a child like innocence and child like enthusiasm for life.As a child i always seemed to want to grow up. I wanted to be everything from superman to another gandhi to even be arjuna and Big B of the morrow.There was enthusisam in taking a walk and admiring the beauty of the place, enthusiasm to travel in the old rickety ambassadors and the innocence of a kid who just does not bother abt gender.
Today's me is not there. Innocence is past. every body i meet i greet with a cynic 's view. From an age when I would say i can analyse anybody i meet and mostly come out with good views on everybody today i would like to talk about networking and meetin ppl. Y ,bcoz i am hopin that maybe someday they wld be helpful to me just as they hope i am to them. While it is a give n take relationship we r developin it does leave u lonely. My close frnds r mostly from my age of innocence. That is almost the case with most frnds.
I met this interesting individual recently who does not blv in anybody including his parents. Mukesh n Anil Ambani seem to fight n destroy the legacy of their Dad.God is a dirty word nowadays.Every other person is a athiest.
Well what i am i tryin 2 prove!!!. Just wish that one can still be looking at the world thru a child eyes and views. It would be so much more simple. Find joys in the smallest of things a flower, even the innocence and joy with which we cld meet strangers. God was a frnd then , can he again be now??
The only thing i can figure here is that Mr Wordsworth was right " the child is indeed the father of man". The child's inocence makes him sane in this crazy world.
Someday I wld like to be that a child and a happy one 2,!!!
It was William Wordsworth who quoted " The child is the father of man".. Words which seems funny considering the biology of it.
But looking at it in a different light the wise and the genius among us always seem to have a child like innocence and child like enthusiasm for life.As a child i always seemed to want to grow up. I wanted to be everything from superman to another gandhi to even be arjuna and Big B of the morrow.There was enthusisam in taking a walk and admiring the beauty of the place, enthusiasm to travel in the old rickety ambassadors and the innocence of a kid who just does not bother abt gender.
Today's me is not there. Innocence is past. every body i meet i greet with a cynic 's view. From an age when I would say i can analyse anybody i meet and mostly come out with good views on everybody today i would like to talk about networking and meetin ppl. Y ,bcoz i am hopin that maybe someday they wld be helpful to me just as they hope i am to them. While it is a give n take relationship we r developin it does leave u lonely. My close frnds r mostly from my age of innocence. That is almost the case with most frnds.
I met this interesting individual recently who does not blv in anybody including his parents. Mukesh n Anil Ambani seem to fight n destroy the legacy of their Dad.God is a dirty word nowadays.Every other person is a athiest.
Well what i am i tryin 2 prove!!!. Just wish that one can still be looking at the world thru a child eyes and views. It would be so much more simple. Find joys in the smallest of things a flower, even the innocence and joy with which we cld meet strangers. God was a frnd then , can he again be now??
The only thing i can figure here is that Mr Wordsworth was right " the child is indeed the father of man". The child's inocence makes him sane in this crazy world.
Someday I wld like to be that a child and a happy one 2,!!!
The ramifications of a uni-polar world.
For a long time the world had two super powers U.S.S.R and the U.S.A . In this modern and technologically advanced world unfortunately there is a single power the States . This sad development has lead to so many abuses. Inspite of the U.S. being my favourite country for the way it handles a multi cultural democracy it also fosters upon itself and the world through an election a single man as a leader. And unfortunately as is the bane of democracy the election can always elect an absolutely innappropriate person to head the nation.
This in the recent past has lead to mishandling of issues from Iraq to Isreal to India. Notice the rather "I" policy that States seems to be following.It is always the US interest at first and not the world interests at large.Iraq is a mishap which is already happened, Isreal with all the problems that it face due to a largely Muslim neighbourhood and a militant Hezbollah has now become a violent aggressor .It gets its bombs from the states feeding the US war machinery which feeds the richest in America.
India is told to control its nuclear capabilities whereas Pakistan gets its F-16's.
The world looks for leadership but it is foolishness which is happening here.
In a fanatically religious world which happens to be a creation of the cold war and divided sides technology has meant the most destructive weapon.Information is available to all and misguided jihadists seem to be making the best of it trying to be the only power to take on the States and its allies specially Isreal.China the largest country is very inward looking.Where does a solution lie??
Unfortunately there is no solution to this unless there is a multi-polar world with almost equally powerful economies which does not seem to happen for some time to come!!!
Saturday, July 15, 2006
What is the difference between man and Superman??.
Superman wears his underwear(undi's) outside.
Thus spks the old pj .
As the world revisits its oldest superheroes on the screen, Superman enhanced with 3d effects we in India also decided to meet our own and first Indian superhero Krrish.Well both of them r currently rocking the Indian box office and they are also going regional to speak to the common man in his own language.
What's the story like. They r both in luv with a gal and both r ready to fight with a villian who wears business suits and is more vile but far less techno-savvy compared to the villains of other superheroes like a Spiderman or Batman and both get their strength from the outer space (superman from his planet and its all jadoo literally for Krrish) .
What do we like so much bout these guys,that they have a grt costume, thy have a amazing strength, or that it just feels good to be aspiring to be the saviour of the world !!!.
Kaikoo shld one be a superhero , kya hai itna special??????.
A few days later we have terrorists inflicting bomb attacks on that battered city mumbai already troubled by exploding population, radical followers of a destroyers sena(shiv sena & simi ) and infrastructure problems too.
what was good tho about this incident was that the common man suddenly became superheroes.
Ppl carried injured on readymade stretchers, on their backs. Kids distributed evrything from water and food, donated blood.Communities didnt matter,it was the much viled jihadi community 's comman man which actually was the saviour helping a lot of the victims.
Media as usually reported (they cant do anythin else), our celebrities took a walk to disturb the evening traffic and yaa muslim community leaders imams requested their counterparts in the muslim world to not indulge in terrorism but infact did nothing.what was comforting infact was they helped by doing nothing and not playing the blame game.But alas not for long Modi is back typically to play villain and make us hindus aware of our identity and rights.
Well another thing happened last week Agni 3 failed , insat 4c failed and immediately q's were asked by the media of the scientific capability. Well they dont blv in failure as learning process anyway (esp super star tv , who cant accept one single failure of indian , they have to bash a indian cricket team for a failure or take it to extraordinary hghts when they have success) and nobody realises the effort our scientists put inspite of idiotic politicians , minimilastic budgets and all the embargoes by international counterparts which prevents them to succeed.
Even superman fails to krypton, spiderman is actually a kid who cant confess his love and yaa batman creates villains bcoz of his mistakes.
Well for all the iconic screen supeheroes I take my hat of to a persevering rahul dravid, a enduring abdul kalam and our indian scientists whose mistakes are a evolving process and most of all the common man of India who inspite of all the problems refuses to be a naxal and terrorist but prefers to be just that a common man with an aspiration of a better tomorrow.
I cldnt think of a punchline to close this but well thats what i am just a common man with not so grt a punch .Powaah!!!
Superman wears his underwear(undi's) outside.
Thus spks the old pj .
As the world revisits its oldest superheroes on the screen, Superman enhanced with 3d effects we in India also decided to meet our own and first Indian superhero Krrish.Well both of them r currently rocking the Indian box office and they are also going regional to speak to the common man in his own language.
What's the story like. They r both in luv with a gal and both r ready to fight with a villian who wears business suits and is more vile but far less techno-savvy compared to the villains of other superheroes like a Spiderman or Batman and both get their strength from the outer space (superman from his planet and its all jadoo literally for Krrish) .
What do we like so much bout these guys,that they have a grt costume, thy have a amazing strength, or that it just feels good to be aspiring to be the saviour of the world !!!.
Kaikoo shld one be a superhero , kya hai itna special??????.
A few days later we have terrorists inflicting bomb attacks on that battered city mumbai already troubled by exploding population, radical followers of a destroyers sena(shiv sena & simi ) and infrastructure problems too.
what was good tho about this incident was that the common man suddenly became superheroes.
Ppl carried injured on readymade stretchers, on their backs. Kids distributed evrything from water and food, donated blood.Communities didnt matter,it was the much viled jihadi community 's comman man which actually was the saviour helping a lot of the victims.
Media as usually reported (they cant do anythin else), our celebrities took a walk to disturb the evening traffic and yaa muslim community leaders imams requested their counterparts in the muslim world to not indulge in terrorism but infact did nothing.what was comforting infact was they helped by doing nothing and not playing the blame game.But alas not for long Modi is back typically to play villain and make us hindus aware of our identity and rights.
Well another thing happened last week Agni 3 failed , insat 4c failed and immediately q's were asked by the media of the scientific capability. Well they dont blv in failure as learning process anyway (esp super star tv , who cant accept one single failure of indian , they have to bash a indian cricket team for a failure or take it to extraordinary hghts when they have success) and nobody realises the effort our scientists put inspite of idiotic politicians , minimilastic budgets and all the embargoes by international counterparts which prevents them to succeed.
Even superman fails to krypton, spiderman is actually a kid who cant confess his love and yaa batman creates villains bcoz of his mistakes.
Well for all the iconic screen supeheroes I take my hat of to a persevering rahul dravid, a enduring abdul kalam and our indian scientists whose mistakes are a evolving process and most of all the common man of India who inspite of all the problems refuses to be a naxal and terrorist but prefers to be just that a common man with an aspiration of a better tomorrow.
I cldnt think of a punchline to close this but well thats what i am just a common man with not so grt a punch .Powaah!!!
Wednesday, July 05, 2006
well kaikoo(y) blogging kaiko(why)?? ?????????????
No idea !!!
It is probably a part of my online journey ,one more cog to creating an online me. While i started of from e-mailing to orkutting, i realised there was one part that got lost and that was blogging.
Let me start rambling and while i hope that i cld provoke a few ppl to listen(rather than hear me out) there is always the hope that my online self would listen to me and provoke me to go further.
As my mind dawdles on what to write trying to ape tarzan on swinging from a topic to another let me start of by introducing myself.
Me as the kaiko will tell u is a true blue hyderabadi with a fondness for irani chai , biryani and biscuts (biskuts and not cuts to get the hyderabadi lingo right!!!) and and also to show you the bigger picture a hyderabadi from India .
I always thought it would be easy to write a thought provoking article on journalism but as i find myself drifting trying to do a page 1 i do not find my ideal start. Since it is journalism that brought me here let me see if i cld bring u upto date on an article by barkha dutt( she the one who inspired preity in lakshya and atleast one fair and lvly ad) on the story of a modern woman on india.She is a topper in her school and would net get to join he best college in town for want of her parents being illiterate and ya also for not being the emerging middle class and the upper crust of indian society .Well so much for the fair and lvly ad and the india shining campaign.
well as a hindi song goes and the cynic in me says "bhai hum to jaise hai, waise hi rahenge" trying to be more british than the britishers in apost britain india and proving that colleges would like to be avialable to the crema da le creme or be the spring board for indian yuppies and not harbingers of change in modern india.
well its not so easy to ramble after all. i had to take barkha's help to ask kaikoo?? after all .But as my blogging journey evolves i hope to provoke quite a few of my frnds and yaa more importantly me!!!!
No idea !!!
It is probably a part of my online journey ,one more cog to creating an online me. While i started of from e-mailing to orkutting, i realised there was one part that got lost and that was blogging.
Let me start rambling and while i hope that i cld provoke a few ppl to listen(rather than hear me out) there is always the hope that my online self would listen to me and provoke me to go further.
As my mind dawdles on what to write trying to ape tarzan on swinging from a topic to another let me start of by introducing myself.
Me as the kaiko will tell u is a true blue hyderabadi with a fondness for irani chai , biryani and biscuts (biskuts and not cuts to get the hyderabadi lingo right!!!) and and also to show you the bigger picture a hyderabadi from India .
I always thought it would be easy to write a thought provoking article on journalism but as i find myself drifting trying to do a page 1 i do not find my ideal start. Since it is journalism that brought me here let me see if i cld bring u upto date on an article by barkha dutt( she the one who inspired preity in lakshya and atleast one fair and lvly ad) on the story of a modern woman on india.She is a topper in her school and would net get to join he best college in town for want of her parents being illiterate and ya also for not being the emerging middle class and the upper crust of indian society .Well so much for the fair and lvly ad and the india shining campaign.
well as a hindi song goes and the cynic in me says "bhai hum to jaise hai, waise hi rahenge" trying to be more british than the britishers in apost britain india and proving that colleges would like to be avialable to the crema da le creme or be the spring board for indian yuppies and not harbingers of change in modern india.
well its not so easy to ramble after all. i had to take barkha's help to ask kaikoo?? after all .But as my blogging journey evolves i hope to provoke quite a few of my frnds and yaa more importantly me!!!!
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